New to Mayfair’s Mount Street is Danish design house Georg Jensen’s Art Deco inspired flagship boutique. The 2,000 sqft, two-level space is the realization of Copenhagen-based interior architecture practice Studio David Thulstrup with a meticulous, contrasting interior space inspired by geometric, Scandinavian and Art Deco references that stem from Georg Jensen’s rich brand history.
High in contrast, the store’s dynamic, black steel elements lead shoppers through the experience, while simultaneously introducing them to Jensen’s bespoke creations. The stark white walls and floors provide a sophisticated canvas for the dark walnut partitions, vertically slatted to create a intimate space. The first floor is broken up into two merchandise categories; the gold and silver jewelry. All jewelry is showcased in display boxes which are integrated into the walls, specially designed to carefully highlight the delicate details of the Georg Jensen pieces in an impactful yet minimalistic way.
Thulstrup employs linear lines and repetition in different ways throughout the space; creating a similar but unique experience for guests. The counters are outfitted in hammered terrazzo, a clever reference to the art of silversmithing and hammered silver. Follow the white stairs down to the basement, strategically divided into three areas; a room dedicated to the hollowware, a private sales area, which showcases the heritage jewelry collection and at last a private seating area for VIP clients. The room for hollowware is light-filled, with a centered custom-made wooden table designed by artist Laura Bergsø. Contrasting the linear shapes of the space, the curvaceous table is rustic, with timber tope left in natural state and a poured inlay of silver.
Photography courtesy of Studio David Thulstrup