When TCL decided to build their first offline retail shop in Shenzhen, they called upon the designers at Coordination Asia, best known for their crafting of the Museum of Glass and Rainbow Chapel, to design an energetic and playful amusement park atmosphere.
Under the direction of principal architect Tilman Thuermer, the design team created a fun and interactive space that’s a little bit nerdy, beckoning people to come in and test out a range of tech-driven wearables and devices. Both online and offline purchasing is integrated into the design to help save time and connect the two business platforms.
Large white stripes are angled into the black floors, walls and ceilings; creating a dynamic effect that encourages shoppers to move through the space and experience TCL’s products. Fun, poppy and vibrant colors and a patchwork of different materials are applied across surrounding surfaces, injecting a sense of creativity and life into the experience.
The layout utilizes a full modular floor, wall and ceiling system that can easily be adapted to future retail stores. The multi-functional structure is then increased or decreased according to the size of the space and placed in different directions. Modular furniture pieces are quick and easy to assemble, while offering high-levels of flexibility and variation. Display cabinets are set at different heights to make it convenient for consumers to compare products, while monochrome walls in the background help make the items stand out.
The TCL store also has the ‘Fish-eye’ cafe, which features a contrast of wooden materials and neon green colors. Visitors can wind down and take a moment to relax, with window seating to encourage them to stop in spontaneously.
Photography courtesy of Coordination Asia