Snapshot: Much like the Audi and Maserati sedans within the dealership, Melbourne’s newest building on 501 Swanson Street matches the luxury vehicles in design. Complex, sophisticated and perhaps even futuristic, architectural firm Elenberg Fraser set out to create a building that would be just as impressive as the cars on display.
From the outside, the building looks as though it’s been split by a mirror, one half dark and the other light; Maserati and Audi. Clearly defined by sparkling white aluminum panels and perforated anodized aluminum on Audi’s part, the two brands beckon you inside with their high-tech, eye-grabbing front that gives you an ever enticing peak into the interior (and of course the cars on display).
The main floor follows a motif present throughout the building. Tied together by clean-cut, smooth, reflective surfaces, the rooms shift between dark and stark white materials to showcase the duality between the different brands. In the center, a black road-like stripe (including lights that resemble lane markings) wraps around the walls, not so subtly reminding us of a high-speed racecourse as it gently swoops along the sides. Glass partisans divide sections, allowing a sense of openness to pour in from other rooms and perhaps more importantly to create a chance to view a brand new Audi or Maserati at every turn.
Adding another touch of luxury, Elenberg Fraser added rooftop terraces that wrap around the PDG tower, adding a bit of relaxation and outdoors enjoyment to the car shopping experience. Taking a brief break from the high-tech resonance present elsewhere in the building, the terraces mesh natural wooden floors and benches with the white panel-effect present on the Maserati façade to create an outdoor garden that still architecturally resonates with the rest of the building. Interconnected with the notion of luxury, the upper levels also include a gym and kitchenette to enjoy.
Elenberg Fraser made Melbourne’s newest dealership with the craft and care equal to that of the design of a new Audi or Maserati, blending the ideals of comfort, technology, and of course, luxury into the architecture itself.