French Art Director Benjamin Guedj and Illustrator Benoit Challand have joined forces to design the branding assets for L'Accusé - Paris’ latest gourmet eatery in the First Arrondissement.
The restaurant resides at a place of old court justice, and with a fitting name, The Accused, Guedj and Challand crafted an identity of proportions. The restaurant's logo, menu, clipboard and flatware are reminiscent of Vitruvian Man, a famous, old world drawing by the great Leonardo.
Vitruvius described the human figure as being the principal source of proportion among the Classical orders of architecture. Leonardo's drawing is traditionally named in honor of the architect. This image demonstrates the blend of art and science during the Renaissance and provides the perfect example of Leonardo's deep understanding of proportion. The balance and harmony of this one, single image is and has always been a breath of fresh air.
For centuries, Leonardo’s image has inspired design of all types, even making its way into a tiny Parisian restaurant today. Plated on porcelain and salted with marble, the designers employed the finest of classic materials to house the timeless angular design. The meticulous, gold lines drape across plates, menus and tea cups in an intentional and bold, judicial way - boasting a sense of upright authority for the court-side establishment.