We Are Flowers: SoftLab Creates A Hanging Garden Inside Melissa's NYC Flagship

In New York City, the florals of the season have transcended into one of Green Streets most vibrant boutiques with a new installation by SoftLab titled We Are Flowers. The installation is housed in Melissa, and is creative director of Softlab, Michael Szivos' exploration of technology and craft with the delicate nature of the We Are Flowers collection by curated by the Brazilian boutique.

The team at SoftLab used over 20,000 translucent flowers to create a large immersive hanging surface in the New York flagship. The massive art piece is both precisely engineered and yet has the enchantment of a vibrant hanging garden.

A 4,000 piece Mylar net was custom engineered and joined together to create the floral installation. The engineered nature of the installation is tempered by the delicacy and exuberance of the thousands of colorful petals that are attached to the surface. Flowers were placed in a natural arrangement to combine the flowers and structural surface in a way that resembles a natural canopy of flowers. The hanging collective drapes down through the yellow spiral staircase from the first floor, making its way into the basement level of the shop.

Although SoftLab used significant digital technology to develop this installation, the team hopes that it remains mostly hidden in order for everyone to experience the magic of a hanging garden of flowers. "We imagine this installation as an extension of the We Are Flowers collection by Melissa: technically innovative with attention to every detail, but first and foremost a design that expresses sensuality through its form and brings joy and color to the Melissa experience."

Alan Tansey Photography

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