Snapshot: When approaching the design of their new Stockholm retail space, Swedish fashion brand Mouli envisioned a showroom that would resonate both the feeling of their brand and the influence of the city. In response, Scandinavian architecture firm Guise created a space that’s just as flexible and vibrant as the clothes Mouli has to offer.
Like an abstraction of a modern city-jungle, cube shaped rails, square tables and tall metal sheets create a forest of visual displays to wander through. Who needs a standard pole for a rack, when you can hang clothes from a three dimensional cube?!? Boasting a well lit, high-contrast space, the relationship between black and white becomes an eye-grabbing design element, capturing the attention of street shoppers.
Of course, Guise’s Principal Architects Jani Kristoffersen and Andreas Ferm devised this jungle to be ever changing: flexibility was an essential element in the design schematics, going completely modular was a must! With flexibility in mind, the perforated metal walls are a dynamic decor solution that cleverly double as a customizable hanging display of clothes and product. Additionally, the table legs are interchangeable, making it possible to stack and devise intricate ways to present the brand’s premier garments.
Guise designed and executed the space in an impressive four weeks time! Word on the street is that Stockholm locals welcome the creative space and compare the store to street art in that it’s interconnected with its unique city.
Photography by Brendan Austin