Misery Vodka: An Honest Approach To Packaging

Malmö-based Nordic Society for Invention and Discovery, takes a refreshingly honest approach to creating a bottle for a vodka - that isn't really that high quality.

Misery is a micro-distillery in Iceland (actually, more of a moonshine operation). The vodka they make comes in very small batches. Every bottle is sealed by hand. The quality might not be the best, but it’s better than any of the other “ultra premium” industrial vodkas out there.”

Designer Maria De La Croix says "the Misery Vodka packaging, for example, makes the most of the fact that it really isn't that high quality. The design simply features the words Misery Vodka on the front, scrawled in big black letters. While many would think this isn't the best way to sell your brand, many consumers will appreciate the honesty and slight humor thrown into this branding concept.”

Croix's let's-level-with-ya approach to communicating the product to the consumer via it's packaging design is simple yet effective. Cheers to misery.