Snapshot: In the year 2970, humans inhabit a hard, barren Earth alongside robotic alter egos—not the premise of the next sci-fi blockbuster, but the concept behind Missoni’s Autumn/Winter 2014 ad campaign.
Under the art direction of M/M Paris, Dutch photographer Viviane Sassen captures Missoni’s rich collection of oversized trenches and body-hugging knits and sends it to a dystopian future. Shot at an archeological site, the rocky landscape stands in contrast with the supple lamb skin and fleecy knitwear.
Model Joan Smalls shows off full, pleated skirts and single-breasted coats as well as thigh-highs and sleeveless cardigans. “The collection weaves fashion with street style, informality and the utmost sophistication,” says Mariuccia Casadio of Vogue Italia.
Angular patterns and pops of vibrant orange and turquoise, each look combines sartorial jackets and trousers with formfitting sweaters and skirts. To add to the sci-fi sensibility, the models are photographed with "abstract, geometric silhouettes of robotic alter egos."
Photography by Viviane Sassen