Designed by Alex Choiand inspired by rolls of vintage movie film from a bygone era, the Hangzhou Broadway Cinemas has an oddly futuristic aesthetic.
The curvilinear lines of the ceiling undulate like ribbons, creating a flow that directs traffic into the cinema. Moviegoers who pause for a brief moment from inhaling buttery popcorn will notice an oculus in the ceiling framed with circles that look like the rings emanating from a pebble dropped in a pond. The lobby has a familiar space station feel - stark and white, while the interior of the screening rooms have a dark vibe with shots of bright orange and pink. With an interior that beautiful it’s almost a shame they have to dim the lights!