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Generally when we think of the street art that decorates the facades of cityscapes we envision hoody-clad, rattle can-toting taggers traipsing through the night under the guise of anonymity, never recognized for their work. Invisible patrons of the arts, so to speak. Well, thanks to ABSOLUT, the playing field, or canvas, is wide open. As the name suggests, Open Canvas provides a platform for creative expression, bringing emerging contemporary artists into the light - not only showcasing, but celebrating their work. It’s not outcome-driven, but a mindset rather. A radical mindset celebrated by a collective of artists who have defied convention, blurred genre boundaries, and turned expectation on its head.
Earlier this month, the Open Canvas art experience kicked off in Brooklyn, NY. Artists unleashed their creativity on the hipster-filled streets of Brooklyn, as ABSOLUT painted the facades and walls of an entire city block white. Artists then splashed the otherwise drab and snooze-worthy city block with color, vibrancy and life, and the stark, white canvases were transformed with a mélange of inspirational call-to-creative-arms, like “The Future is yours to create." Art enthusiasts and locals lined up to witness artist OLEK create an 80-foot long crocheted yarn fence (one that would make Grams and her knitting needles ridiculously envious, if we do say so ourselves), the humanoid mural size photographs of Asger Carlsen, and the work of nearly 20 other emerging artists.
After the success of Open Canvas NY, ABSOLUT is venturing to the West Coast to team up with a new crew of emerging artist at Open Canvas San Francisco. However, this time ABSOLUT wants you to get involved. If you join like-minded creative folk with a passion for risk-taking to enlist in their Transform Today initiative now, you just may see your own creative vision brought to life on the streets of San Francisco. Artists are invited to submit artwork that represents their vision of artistic transformation. This is your chance to be featured as an artist in Open Canvas SF with a dedicated area on the neighborhood block. So go ahead, ditch the hoody and spray paint and make your mark on the side of a building. Enter here.
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