Fashion Intersects the Interstate: Viktor & Rolf FW14 Fashion Show Set

The multidisciplinary wizard behind the staging of world-class runway shows for fashion brands like Christian Dior, Hussein Chalayan and Rodarte, has teamed up with Studio Job to conjure up a fashion set of highway knots for Viktor & Rolf's RTW FW14 exhibited in Paris' Espace Ephémère des Tuileries.

The man we're referring to is none other than French designer and fashion show producer Alexandre de Betak, founder of Paris-based creative studio Bureau Betak.

With the artistic help of Studio Job, Betak produced a runway that transformed into a highway, leading to a backdrop outfitted in a knot-like interstate pattern. Grey is a color commonly associated with such dreary things as rainy days, asphalt, and all things nondescript. There was light grey, medium grey, dark grey and even charcoal. Joan as Policewoman performed a particularly grey version of Highway to Hell live at the finale, echoing the cement color of the runway painted like a barren grey motorway lined with modern lamp posts. If you could tear yourself away from the vibrancy, there were some lovely asymmetrical cuts, trompe l’oeil effects, and a brand new crystal collaboration with Swarovski.

Photography By Bureau Betak